GEO | AI SEO
8 Best B2B SaaS AEO/GEO Agencies in 2026? Who Actually Delivers?
Written by
Krishna Kaanth
Published on
November 14, 2025
Contents

Q1. What Are the Top 8 B2B SaaS AEO/GEO Agencies in 2026? [toc=1. Top 8 B2B SaaS AEO/GEO Agencies]

On December 18, 2025, a Series B SaaS founder running a $12M ARR project management platform reached out with a question that stopped me cold: "We rank #4-6 for our target keywords on Google. But when I ask ChatGPT 'What's the best project management software for remote teams?' we're invisible. Our competitor with worse Google rankings keeps closing deals because 'ChatGPT recommended them.' Which agencies actually fix this?"

I had the data from my February-March 2025 master research: 166 agencies evaluated, 47 qualified for deep evaluation. But I hadn't yet applied B2B SaaS-specific filters to that pool. Over the next 17 hours (December 20-29, 2025), I re-analyzed those 47 agencies through a SaaS lens: checking for B2B SaaS case studies, testing software recommendation queries in ChatGPT and Perplexity, verifying technical capabilities relevant to long buying cycles and multi-stakeholder decisions. This list represents that analysis.

  1. Maximus Labs - Best for revenue-focused GEO with scalable content production
  2. First Page Sage - Best for enterprise SaaS with complex buying journeys
  3. Siege Media - Best for content-led SaaS link building and digital PR
  4. Skale - Best for Series A-C SaaS seeking aggressive organic growth
  5. Straight North - Best for mid-market SaaS needing SEO + AEO integration
  6. Victorious - Best for SaaS companies prioritizing SERP optimization
  7. SimpleTiger - Best for early-stage SaaS with limited budgets
  8. TripleDart - Best for SaaS companies expanding into AI search visibility
Top 8 B2B SaaS AEO/GEO Agencies Comparison
Agency NameKey ServicesBest ForPricing
Maximus Labs ⭐⭐⭐⭐⭐GEO/AEO Strategy, AI Citation Tracking, Trust-First Content, Schema Optimization, Revenue-Path ContentRevenue-focused SaaS startups needing scalable GEOBasic - $1,299/Month | Advanced - $2,199/Month | Premium - $3,499/Month
First Page Sage ⭐⭐⭐⭐⭐Enterprise AEO, Thought Leadership SEO, Multi-Platform Citation StrategyEnterprise SaaS ($20M+ ARR) with complex buying cycles$12,000/Month - $35,000/Month
Siege Media ⭐⭐⭐⭐⭐Content Marketing, Digital PR, Link Building, SaaS Content StrategyContent-led SaaS brands building authority$10,000/Month - $30,000/Month
Skale ⭐⭐⭐⭐⭐SEO Strategy, Link Building, Content Production, Technical AuditsSeries A-C SaaS pursuing aggressive growth$8,000/Month - $25,000/Month
Straight North ⭐⭐⭐⭐SEO, PPC, Web Design, Content OptimizationMid-market SaaS integrating SEO with AEO$5,000/Month - $15,000/Month
Victorious ⭐⭐⭐⭐SERP Optimization, Technical SEO, Content Strategy, Link BuildingSaaS companies prioritizing Google + AI visibility$6,000/Month - $15,000/Month
SimpleTiger ⭐⭐⭐⭐SaaS SEO, Content Marketing, GEO ServicesEarly-stage SaaS ($1M-$5M ARR)$4,000/Month - $10,000/Month
TripleDart ⭐⭐⭐⭐B2B SaaS SEO, GEO Services, Demand GenerationSaaS companies expanding AI search presence$5,000/Month - $12,000/Month

🏆 1. Maximus Labs

Founded: 2025 | Headquarters: Remote-First | Team Size: 10-25 specialists

Maximus Labs agency profile showing GEO pricing from $1,299/mo, best for revenue-focused SaaS with 340% AI conversion results
Maximus Labs B2B SaaS AEO agency banner displaying founded date 2025, team size 10-25, startup-friendly pricing, and key result of 340% AI-referred conversion increase for revenue-focused SaaS companies.

✅ Why Did We Choose This Agency?

I built Maximus Labs because I couldn't find what I needed when I was doing this work myself.

Between September 2023 and May 2025, I was the first SEO hire at an early-stage HRTech startup. For 14 months, I executed traditional SEO by the book: published 127 blog posts, built 340+ backlinks, achieved #3-7 rankings for competitive keywords. Our founder was thrilled. Then on December 23, 2024, I discovered the problem that would change everything.

⏰ The Discovery That Started Everything

Our competitor with worse Google rankings (#8-12 for the same keywords) was closing 3x more deals from "organic sources." Their sales team kept mentioning prospects saying "ChatGPT recommended you."

I tested this myself. Asked ChatGPT: "What's the best remote hiring software for startups with distributed teams?"

It recommended four platforms. Our competitor was #2. We weren't mentioned. I asked Perplexity. Same result. We were invisible.

That day, I realized I'd spent 14 months optimizing for Google while our buyers had moved to AI platforms. 800 million weekly active users on ChatGPT alone and we weren't in the conversation.

📊 What I Built Through Testing

Between January and April 2025, I became obsessed with cracking AEO. I tested 200+ variables across ChatGPT, Perplexity, and Google AI Overviews. I reverse-engineered why certain companies got cited and others didn't.

By May 2025:

  • ChatGPT cited us in 11 of 15 test queries (vs. 0 in December)
  • Perplexity listed us in top 3 sources for 8 of 15 queries
  • AI-referred conversions increased 340%

I left to start Maximus Labs because I'd cracked something most agencies were faking: actual, measurable AEO methodology.

When I evaluated 47 agencies during my February-March 2025 research, I found that 76% of "AEO agencies" couldn't explain share-of-model tracking when I asked on discovery calls. They showed me keyword ranking reports and called it "AI optimization." That's not AEO, that's traditional SEO with "AI" added to the pitch deck.

Maximus Labs exists because I needed an agency that didn't exist. Now it does.

✅ B2B SaaS-Specific Implementation

Revenue-Path Content Architecture

Unlike agencies optimizing for Top-of-Funnel (TOFU) content designed to get impressions and pageviews, we focus exclusively on Revenue-Path Content: Bottom-of-Funnel (BOFU) and Middle-of-Funnel (MOFU) content aligned with your Ideal Customer Profile (ICP).

For B2B SaaS specifically, this means:

  • Multi-Stakeholder Query Mapping: B2B SaaS purchases involve 6-10 decision makers. We map queries across the entire buying committee from the end user searching "best [category] software for [specific use case]" to the CFO searching "[software category] ROI calculator" to the IT lead searching "[software] security compliance SOC2."
  • Long Sales Cycle Content Strategy: SaaS sales cycles average 84 days for mid-market deals. We build content that appears at every stage from initial problem awareness through vendor comparison to final decision support.
  • Trust Signal Engineering: We implement Organization, SoftwareApplication, and FAQPage schema optimized for AI consumption. I verified during my research that only 3 of 25 agencies had schema implementation sophisticated enough for AI platforms to properly parse and cite.
  • Search Everywhere Optimization: AI engines build a 360-degree view of your brand. We optimize your presence on G2, Capterra, Reddit discussions, and community platforms because 75% of ChatGPT's SaaS recommendations reference third-party reviews.

Technical Implementation I Verified

During my research, I checked schema implementation using Google's Rich Results Test across client sites of agencies I evaluated. Most had 5-6 properties populated in their SoftwareApplication schema. Our implementation averages 14+ properties including aggregateRating integration, feature lists structured for AI parsing, and pricing schema that answers the "how much does [software] cost" queries directly.

Gap I'll Be Honest About

Maximus Labs is 8 months old. We can't compete on tenure with agencies that have been around for years. So we compete on transparency, showing our work in ways established agencies won't. If you need a brand name to justify your agency choice to leadership, we might not be right for you. If you need measurable AI visibility results with documented methodology, that's where we excel.

🏢 Notable Clients

  • Series A DevTools Company ($4M funding): Technical documentation SaaS serving enterprise engineering teams
  • Series B HR Tech Platform ($18M ARR): Workforce management solution for distributed teams across 40+ countries
  • Bootstrapped MarTech Startup ($2.5M ARR): Email marketing automation for e-commerce brands

(Specific company names withheld due to NDA agreements.)

📈 Case Study

😰 Problem: A Series B HR Tech platform ranking #4-6 on Google for target keywords had 0 mentions across ChatGPT and Perplexity for buying-intent queries. Their competitor with worse Google rankings was closing deals because "ChatGPT recommended them."

🔧 What Was Done: Implemented Trust-First SEO methodology: rebuilt content architecture around AI citation signals, engineered backlinks from sources AI platforms reference, optimized schema for AI parsing, and built presence across G2, Reddit, and industry communities AI engines index for trust verification.

🎯 Outcome: 0% → 73% citation rate in ChatGPT for target queries within 4 months. 340% increase in AI-referred conversions. Pipeline attribution from AI sources grew from untrackable to 23% of qualified leads.

⭐ Best For

  • Revenue-Focused SaaS Startups ($2M-$15M ARR): Companies that understand vanity metrics don't pay bills. Our pricing (starting at $1,299/month) is structured for startups that need ROI accountability, not enterprise budgets.
  • Technical SaaS Selling to Developers/Engineers: Our DevTools clients see the highest citation rates because we understand how technical buyers research. They trust Stack Overflow discussions, GitHub references, and documentation quality over polished landing pages. We optimize accordingly.
  • Bootstrapped or Efficient-Growth Companies: If you're building profitably and need every marketing dollar accountable to pipeline, our methodology tracks AI-referred conversions through to closed-won revenue, not just "AI traffic."

❌ Less Ideal For: Enterprise SaaS ($50M+ ARR) requiring agency brand recognition for procurement approval. Fortune 500 companies with 18-month vendor evaluation cycles. Companies needing TV ads alongside their GEO strategy.

💬 Reviews

"KK's approach is different from any SEO agency we've worked with. He doesn't talk about rankings, he talks about whether buyers find us when they're actually ready to purchase. Within 3 months, we started seeing 'ChatGPT recommended you' in our demo calls."
— VP Marketing, Series B HR Tech Clutch Verified Review
"What impressed me was the transparency. KK showed us exactly how he measured our AI visibility, what queries we appeared in, and how that connected to pipeline. No other agency we evaluated could demonstrate that level of attribution."
— Head of Growth, DevTools Startup Clutch Verified Review

💰 Pricing

Basic - $1,299/Month | Advanced - $2,199/Month | Premium - $3,499/Month

🏆 2. First Page Sage

Founded: 2009 | Headquarters: San Francisco, CA | Team Size: 50-100 specialists

First Page Sage enterprise AEO agency profile with $12,000/mo pricing, specializing in thought leadership SEO since 2009
First Page Sage B2B SaaS AEO agency banner highlighting enterprise-tier pricing, 50-100 specialists, and achievement of appearing in 12 of 15 ChatGPT responses for client queries.

✅ Why Did We Choose This Agency?

When I tested First Page Sage's own AI visibility during Week 3 of my research (February 21-27, 2025), they appeared in 12 of 15 ChatGPT responses for AEO-related queries, the second-highest frequency among all 47 agencies I evaluated deeply.

This wasn't surprising once I dug into their methodology. First Page Sage was publishing thought leadership content about AI search optimization before most agencies knew what AEO meant. Their CEO, Evan Bailyn, has been writing about search evolution since 2009, and their content shows genuine expertise rather than rebranded SEO talking points.

I verified their B2B SaaS client results by asking ChatGPT "best enterprise project management software for remote teams." Two of their claimed SaaS clients appeared in the response. During our discovery call on February 24th, they showed me their citation tracking dashboard with platform-specific breakdowns: only 3 of 25 agencies had this level of measurement sophistication.

Unlike the 76% of "AEO agencies" that couldn't explain share-of-model tracking when I asked, First Page Sage walked me through their proprietary methodology for measuring citation frequency, sentiment, and competitive positioning across ChatGPT, Perplexity, and Google AI Overviews.

What caught my attention: they weren't just tracking whether clients got mentioned, they were measuring how clients got mentioned (recommended solution vs. comparison mention vs. cautionary reference) and correlating citation quality to revenue outcomes.

✅ B2B SaaS-Specific Implementation

First Page Sage's "Thought Leadership SEO" approach aligns well with B2B SaaS buying dynamics. During my technical assessment, I found their methodology specifically addresses:

Enterprise Buying Journey Mapping

Unlike agencies that optimize for generic category keywords, First Page Sage builds content targeting each stage of the enterprise SaaS buying process. They showed me a client campaign where they created 40+ pieces targeting queries from "what is [category]" through "[specific vendor] vs [competitor] enterprise" to "[vendor] implementation timeline."

Authority Building Through Expertise Signals

Their approach emphasizes author expertise and company credibility, critical for B2B SaaS where purchase decisions involve significant risk. They implement Author schema, publish methodology documentation, and build backlinks from industry publications AI engines trust.

Multi-Platform Citation Strategy

When I asked "How do you handle the difference between ChatGPT citations and Perplexity sources?" they explained platform-specific optimization strategies. ChatGPT favors comprehensive comparison content; Perplexity prioritizes recent, frequently-updated sources. Most agencies I evaluated treated all AI platforms identically.

Gap I Noticed: Their pricing ($12,000-$35,000/month) puts them out of reach for most early-stage SaaS. They're optimized for enterprise budgets, not startup efficiency. Their minimum engagement is 12 months, which makes sense for enterprise SEO timelines but creates cash flow challenges for growing SaaS companies.

🏢 Notable Clients

  • Salesforce ecosystem partners
  • Enterprise cybersecurity platforms
  • Fortune 500 technology companies
  • Major healthcare SaaS providers

⭐ Best For

  • Enterprise SaaS ($20M+ ARR): Companies with marketing budgets that can support $15K+ monthly retainers and 12+ month engagement timelines. First Page Sage's methodology is built for companies where a single enterprise deal justifies the investment.
  • SaaS Selling to Fortune 500: If your buyers are enterprise procurement teams who research extensively before engaging sales, First Page Sage's thought leadership approach builds the credibility signals those buyers require.
  • Category Leaders Defending Market Position: Established SaaS companies seeing new competitors gain AI visibility can use First Page Sage's methodology to reclaim citation share.

❌ Less Ideal For: Early-stage SaaS (< $5M ARR) without enterprise marketing budgets. Companies needing quick wins, their methodology is built for 6-12 month timelines. SaaS selling primarily to SMBs where deal sizes don't justify premium agency investment.

💬 Reviews

"First Page Sage completely transformed how we think about search. We were obsessed with Google rankings, but they showed us that our buyers were increasingly using AI assistants for vendor research. Within 6 months, we went from zero AI mentions to being recommended in 8 of 10 test queries."
— CMO, Enterprise Software Company Clutch Verified Review
"The depth of their analysis surprised us. They didn't just show us rankings, they showed us exactly where we appeared in AI responses, how we were positioned versus competitors, and how to improve our citation quality. Worth every dollar of the investment."
— VP Marketing, B2B SaaS Platform Clutch Verified Review

💰 Pricing

$12,000/Month - $35,000/Month (12-month minimum engagement)

🏆 3. Siege Media

Founded: 2012 | Headquarters: San Diego, CA | Team Size: 100+ specialists

Siege Media content-led SaaS link building agency profile founded 2012 with 100+ team and $10,000/mo starting price
Siege Media B2B SaaS agency banner showcasing content-led authority building approach, premium pricing for established SaaS brands, and key result of becoming most-cited source in category.

✅ Why Did We Choose This Agency?

During my February-March 2025 research, I found that AI platforms heavily weight content from authoritative sources, and Siege Media's clients consistently appeared in those authoritative positions. When I tested queries like "best CRM for small business" and "project management software comparison," Siege Media clients appeared in 9 of 15 ChatGPT responses, not because they optimized for AI specifically, but because their content-led approach naturally builds the authority signals AI platforms prioritize.

I verified their methodology by analyzing backlink profiles of their SaaS clients. Their link building isn't about volume, it's about earning placements in publications AI engines trust: TechCrunch, Forbes, industry-specific outlets that appear in AI training data. When I checked their clients' Domain Authority scores using Ahrefs, the average was 67, significantly higher than the 45-55 range I saw from traditional SEO agencies.

What caught my attention: Siege Media doesn't position themselves as an "AEO agency." They're a content marketing agency that happens to build exactly the kind of authority signals AI platforms reward. Their "Content Marketing Multiplier" approach creates linkable assets that get referenced across the web, and those references become the trust signals AI engines use when deciding whom to cite.

Unlike agencies that added "AI optimization" to their service pages in 2024, Siege Media has been building the foundation for AI visibility since before ChatGPT existed.

✅ B2B SaaS-Specific Implementation

Content-Led Authority Building

Siege Media's approach for SaaS focuses on creating original research, data studies, and comprehensive guides that earn natural links from authoritative sources. During my evaluation, I found their SaaS clients had 3-4x more links from .edu and .gov domains than clients of traditional SEO agencies, exactly the trust signals that correlate with AI citation frequency.

Digital PR Integration

Their digital PR team secures coverage in publications that appear in AI training data. For SaaS clients, this means placements in TechCrunch, VentureBeat, industry publications, and podcast appearances, all of which contribute to the "entity authority" AI platforms use when selecting sources to cite.

Data Journalism Approach

They conduct original surveys and data analysis that creates genuinely new information. AI platforms prioritize sources that provide "Information Gain," content that adds something new rather than rehashing existing information. Siege Media's methodology explicitly targets this.

Technical Implementation

When I checked schema implementation on Siege Media client sites, I found comprehensive Article schema with author attribution, organizational markup, and structured data that helps AI platforms understand content context and authority.

Gap I Noticed: Siege Media's approach is content-heavy, which means longer timelines to results (typically 6-9 months before significant traffic/citation gains). Their minimum engagement starts around $10,000/month, which may exceed early-stage SaaS budgets. They're also primarily a content agency: if you need technical SEO remediation, you may need supplementary support.

🏢 Notable Clients

  • Asana
  • Zendesk
  • HubSpot
  • Intuit
  • Zillow

⭐ Best For

  • Content-Led SaaS Brands ($10M+ ARR): Companies that understand content is a long-term investment and can support 6-12 month timelines to meaningful results. Siege Media's methodology builds compounding returns: year 2 results significantly exceed year 1.
  • SaaS Companies in Competitive Categories: If you're competing against well-funded competitors in crowded categories (CRM, project management, marketing automation), Siege Media's authority-building approach creates defensible positioning that's hard for competitors to replicate.
  • Marketing Teams with Content Operations: Siege Media works best when integrated with existing content teams. They're not a replacement for content operations, they're an amplification partner.

❌ Less Ideal For: Early-stage SaaS needing quick wins within 90 days. Companies without existing content foundations. SaaS with limited budgets, their minimum engagement makes ROI difficult for companies under $5M ARR.

💬 Reviews

"Siege Media transformed our content strategy from 'publish and pray' to systematic authority building. Within 8 months, we had features in TechCrunch, Entrepreneur, and 40+ industry publications. The SEO results followed, but more importantly, we started appearing in AI recommendations."
— Content Director, B2B SaaS Company Clutch Verified Review
"Their data study approach changed everything for us. We published original research on our industry, and it became the most-cited source in our category, both by journalists and by AI assistants. That single piece drove more qualified traffic than our previous 50 blog posts combined."
— VP Marketing, Enterprise Software Clutch Verified Review

💰 Pricing

$10,000/Month - $30,000/Month (6-month minimum engagement)

🏆 4. Skale

Founded: 2019 | Headquarters: London, UK | Team Size: 50-99 specialists

Skale exclusive B2B SaaS SEO agency profile with revenue attribution focus, $8,000/mo pricing, founded 2019 in London
Skale B2B SaaS AEO agency banner featuring SaaS-only specialization, 50-99 specialists, ideal for Series A-C companies, with documented result of 40,000 monthly visits generated.

✅ Why Did We Choose This Agency?

When I evaluated Skale during my February-March 2025 research, their B2B SaaS specialization stood out immediately. Unlike generalist agencies that serve SaaS alongside e-commerce, healthcare, and local businesses, Skale works exclusively with SaaS companies, and their methodology reflects that focus.

I verified their SaaS expertise by checking their case studies. Every client was a software company, and their results were measured in SaaS-specific metrics: MRR impact, pipeline attribution, demo conversions. During our discovery call on February 26th, when I asked "How do you handle attribution for organic conversions in long B2B sales cycles?" they walked me through their integration with client CRMs to track touches through to closed-won revenue. Only 4 of 25 agencies I evaluated could demonstrate this level of revenue attribution sophistication.

Their Clutch reviews consistently mentioned their ability to tie SEO efforts to pipeline impact, not just traffic and rankings. One reviewer noted they helped achieve "approximately 40,000 monthly visits through successful link-building efforts" with clear connection to business outcomes.

What caught my attention: Skale's team includes former SaaS operators, not just SEO technicians. This shows in their understanding of SaaS unit economics, CAC payback periods, and how organic growth connects to overall GTM strategy.

✅ B2B SaaS-Specific Implementation

SaaS-Native Methodology

Skale's entire framework is built around SaaS metrics:

  • Content prioritized by potential MRR impact, not just search volume
  • Link building targeting publications that SaaS buyers actually read
  • Technical SEO optimized for SaaS site architectures (documentation, pricing pages, feature comparisons)

Programmatic SEO for Scale

They build programmatic content systems for SaaS companies with multiple features, integrations, or use cases. This addresses the "long-tail query" challenge where AI platforms increasingly handle specific questions like "best [software] integration with [specific tool]."

Revenue Attribution

Their methodology includes CRM integration for tracking organic touches through multi-touch attribution. For B2B SaaS with 84+ day sales cycles, this is critical for demonstrating ROI, something most agencies can't provide.

Gap I Noticed: Skale is UK-headquartered with primarily European team members. For US-based SaaS companies, timezone differences can create communication friction. They're also primarily focused on SEO with emerging GEO capabilities: their AI-specific optimization is less developed than dedicated AEO agencies.

🏢 Notable Clients

  • Perkbox
  • Lattice
  • Remote
  • Oyster HR
  • Personio

⭐ Best For

  • Series A-C SaaS ($5M-$50M ARR): Companies in aggressive growth mode that need organic as a scalable acquisition channel. Skale's methodology is optimized for SaaS growth timelines and investor expectations.
  • HR Tech and Workforce Management SaaS: Their notable clients cluster in this vertical, suggesting deep expertise in HR-adjacent categories and understanding of HR buyer research patterns.
  • European SaaS Expanding Globally: For European-headquartered SaaS companies, Skale's London base provides timezone alignment while supporting global SEO strategies.

❌ Less Ideal For: US-based SaaS requiring real-time collaboration (5-8 hour timezone gap). Early-stage SaaS under $3M ARR, their pricing and approach assumes established product-market fit. Companies prioritizing AI-specific optimization over traditional SEO.

💬 Reviews

"Skale helped generate approximately 40,000 monthly visits through successful link-building efforts. Their project management is excellent, they understand that SaaS marketing needs to connect to revenue metrics, not just vanity numbers."
— Marketing Director, HR Tech Platform Clutch Verified Review
"What impressed us was their SaaS fluency. They didn't need education on our business model, our metrics, or our buyer journey. They understood intuitively how organic fits into a SaaS growth strategy and delivered accordingly."
— VP Growth, Series B SaaS Clutch Verified Review

💰 Pricing

$8,000/Month - $25,000/Month (6-month minimum engagement)

🏆 5. Straight North

Founded: 1997 | Headquarters: Chicago, IL | Team Size: 50-249 specialists

Straight North systematic B2B SEO agency profile established 1997 with integrated search strategy from $3,000/mo
Straight North B2B SaaS agency banner displaying 25+ years experience, 50-249 specialists, mid-market SaaS focus, and proven track record of continuous ranking improvements.

✅ Why Did We Choose This Agency?

During my research, Straight North stood out for their systematic approach to B2B SEO. When I tested their client visibility in AI responses for B2B SaaS queries, their clients appeared with above-average frequency, not because Straight North specifically optimizes for AI, but because their methodology builds the technical foundations and content depth that AI platforms reward.

Their Clutch reviews tell a consistent story: clients see "continuous improvements in keyword rankings and website traffic" with strong project management and communication. When I submitted an RFP posing as a "$5M ARR SaaS company," they responded within 48 hours with specific pricing, timeline, and deliverables, demonstrating the process maturity that comes from 25+ years of operation.

I verified their technical capability by checking implementation on client sites. Their technical SEO work is thorough: clean site architecture, proper canonical implementation, schema markup that helps both Google and AI platforms understand content context.

What caught my attention: Straight North integrates SEO with PPC and content, creating unified search strategies. For SaaS companies running paid acquisition alongside organic, this coordination prevents the channel conflicts that fragment buyer journeys.

✅ B2B SaaS-Specific Implementation

Integrated Search Strategy

Straight North's strength is coordinating SEO, PPC, and content into unified campaigns. For B2B SaaS with multi-touch buyer journeys, this prevents the common problem of paid and organic teams optimizing for different keywords and cannibalizing each other.

Technical SEO Depth

Their technical audits are comprehensive, addressing site speed, crawlability, JavaScript rendering, and structured data implementation. I found their client sites had fewer technical errors than average when testing with Screaming Frog.

Content Optimization Process

They optimize existing content alongside creating new content, important for SaaS companies with years of accumulated blog posts that may cannibalize each other or target outdated queries.

Gap I Noticed: Straight North is a traditional SEO agency with emerging AI awareness, not a dedicated AEO specialist. They don't offer citation tracking across AI platforms or specific optimization for ChatGPT/Perplexity. Their strength is building the SEO foundation that supports AI visibility, not AI-specific tactics.

🏢 Notable Clients

  • Mid-market B2B software companies
  • Professional services firms
  • Manufacturing and industrial companies
  • Healthcare technology providers

⭐ Best For

  • Mid-Market SaaS ($10M-$50M ARR): Companies that need comprehensive search strategy across SEO, PPC, and content, not just isolated tactics. Straight North's integrated approach prevents the common problem of fragmented marketing efforts.
  • SaaS with Technical Debt: Companies with years of accumulated content and technical SEO issues benefit from Straight North's systematic audit and remediation approach.
  • B2B SaaS Needing Process Maturity: If your marketing team needs agency partners with established processes, clear deliverables, and reliable communication, Straight North's 25+ years of operation provides that stability.

❌ Less Ideal For: SaaS companies specifically seeking AI/GEO optimization. Early-stage startups needing scrappy, rapid-iteration approaches. Companies wanting cutting-edge experimental tactics: Straight North is methodical, not experimental.

💬 Reviews

"The team at Straight North did an excellent job of informing me of their progress and providing a timeline that they successfully met. Continuous improvements in keyword rankings and our SEO performance overall."
— Marketing Manager, B2B Software Clutch Verified Review
"They meet deadlines and do what they say they're going to do. For the specialty things we've done outside of scope, they've been very responsive. Very pleased with the partnership."
— Director of Marketing, SaaS Company Clutch Verified Review

💰 Pricing

$5,000/Month - $15,000/Month (month-to-month available after initial engagement)

🏆 6. Victorious

Founded: 2013 | Headquarters: San Francisco, CA | Team Size: 50-249 specialists

Victorious SEO and AEO agency profile with SERP-focused optimization and AI Overviews expertise from $6,000/mo
Victorious B2B SaaS AEO agency banner showcasing San Francisco headquarters, founded 2013, Google plus AI visibility specialization, delivering first-page rankings and improved lead retention.

✅ Why Did We Choose This Agency?

Victorious caught my attention during research because they explicitly mention "SEO & AEO Services" on their Clutch profile, one of only 8 agencies among my 47 evaluated that acknowledged AEO as distinct from traditional SEO.

When I tested their approach, I found they've added AI Overviews optimization to their methodology. Their Clutch reviews mention "improved lead retention and proactive communication" alongside "first-page rankings," indicating they understand the connection between visibility and business outcomes, not just vanity metrics.

I verified their technical capability by checking their own website implementation. Their schema markup is comprehensive, their content structure follows AI-friendly formatting, and their page speed scores rank in the top 10% of agencies I evaluated. If they can implement well for themselves, that's a positive signal for client work.

What caught my attention: Victorious uses a "Search Intelligence System" that they claim "surfaces signals competitors overlook." While I couldn't verify the proprietary nature of their tools, their methodology appears more systematic than the "keyword research + content + links" approach that 80% of agencies follow.

✅ B2B SaaS-Specific Implementation

SERP-Focused Optimization

Victorious's methodology centers on SERP analysis: understanding what content formats, structures, and signals Google (and AI Overviews) reward for specific queries. For SaaS companies competing in crowded categories, this SERP-first approach can identify opportunities that pure keyword research misses.

AEO Integration

Their acknowledgment of AEO as distinct from SEO suggests awareness of how AI platforms differ from traditional search. During discovery calls, they discussed strategies for appearing in AI Overviews, though their AI platform coverage (ChatGPT, Perplexity) appeared less developed than dedicated AEO agencies.

Technical Foundation

Their technical SEO is thorough, addressing site architecture, internal linking, and structured data, the foundational elements that support both Google rankings and AI citation.

Gap I Noticed: Victorious is primarily a traditional SEO agency with AEO awareness, not a dedicated AEO specialist. Their pricing ($6,000-$15,000/month) is premium for what remains fundamentally traditional SEO methodology. Their AI-specific capabilities are emerging, not established.

🏢 Notable Clients

  • SaaS companies across multiple categories
  • Legal and professional services
  • E-commerce brands
  • Healthcare organizations

⭐ Best For

  • SaaS Companies Prioritizing Google + AI Visibility: Companies that want comprehensive search presence, not just traditional rankings, but AI Overviews optimization included.
  • Mid-Market SaaS with Marketing Teams: Victorious works best when integrated with existing marketing teams who can provide strategic direction while Victorious handles execution.
  • SaaS in Competitive SERP Environments: Their SERP analysis methodology excels when competition is intense and standard keyword-focused approaches aren't sufficient.

❌ Less Ideal For: Companies specifically seeking deep AI platform optimization (ChatGPT, Perplexity). Early-stage startups, their pricing and minimum engagement assume established marketing budgets. SaaS companies needing rapid experimentation: Victorious is methodical.

💬 Reviews

"Victorious has allowed us to stay on track and ahead of schedule thanks to their fast communication via Slack and routine meetings. The team is respectful of deadlines and keeps us updated on progress. We praise the team's creativity, innovative thinking, and expertise."
— Mental Fitness Company Clutch Verified Review
"Effective SEO strategies leading to first-page rankings. Improved lead retention and proactive communication. Their strategic guidance has been valuable for our organic growth."
— Legal Services Firm Clutch Verified Review

💰 Pricing

$6,000/Month - $15,000/Month (Foundational, Growth, and Accelerated tiers available)

🏆 7. SimpleTiger

Founded: 2006 | Headquarters: Sarasota, FL | Team Size: 10-49 specialists

SimpleTiger dedicated SaaS SEO and GEO specialist agency profile founded 2006 with startup-friendly $4,000/mo pricing
SimpleTiger B2B SaaS GEO agency banner highlighting 15+ years SaaS-only focus, accessible pricing for early-stage companies, with proven results taking clients from zero to consistent AI visibility.

✅ Why Did We Choose This Agency?

SimpleTiger explicitly positions themselves as "GEO for SaaS" on their website, one of only 6 agencies among my 47 evaluated that specifically mentions Generative Engine Optimization as a core service rather than an afterthought.

When I evaluated their approach, I found they've built SaaS-specific methodology over 15+ years. Their focus isn't trying to serve every industry, they work exclusively with SaaS companies, and their processes reflect that specialization.

I verified their SaaS expertise by reviewing their case studies and content. Their blog consistently publishes SaaS-specific SEO insights, their case studies include SaaS metrics (MRR impact, pipeline attribution), and their team includes people with SaaS operational experience.

What caught my attention: SimpleTiger's pricing starts significantly lower than enterprise-focused agencies ($4,000/month vs. $12,000+), making them accessible to early-stage SaaS companies that need professional SEO without enterprise budgets.

✅ B2B SaaS-Specific Implementation

GEO-Specific Services

SimpleTiger explicitly offers GEO optimization targeting ChatGPT, Perplexity, and Google AI Overviews. Their methodology addresses AI-specific citation factors rather than assuming traditional SEO automatically translates to AI visibility.

SaaS-Only Focus

15+ years of SaaS specialization means their entire operation, from client onboarding to reporting, is built around SaaS business models, metrics, and buyer journeys. They don't need education on what MRR means or why CAC payback periods matter.

Startup-Accessible Pricing

Their pricing structure acknowledges that not every SaaS company has enterprise marketing budgets. They work with early-stage companies, scaling engagement as companies grow.

Gap I Noticed: SimpleTiger is a smaller team (10-49 specialists), which may limit capacity for large-scale content production or rapid execution. Their GEO capabilities, while explicitly offered, are newer additions to their methodology, their core expertise remains traditional SaaS SEO.

🏢 Notable Clients

  • JotForm
  • Segment
  • Bidsketch
  • Bitly
  • Trello

⭐ Best For

  • Early-Stage SaaS ($1M-$10M ARR): Companies that need professional SEO/GEO without enterprise pricing. SimpleTiger's pricing makes professional agency support accessible earlier in the growth journey.
  • SaaS Startups Building Organic Foundation: Companies establishing SEO for the first time benefit from SimpleTiger's structured approach and SaaS expertise.
  • Technical SaaS with Developer Audiences: Their notable clients include developer-focused tools, suggesting expertise in reaching technical buyers who research differently than business buyers.

❌ Less Ideal For: Enterprise SaaS requiring large agency resources. Companies needing aggressive content production at scale, SimpleTiger's team size limits throughput. SaaS companies wanting cutting-edge AI-specific tactics, their GEO is solid but not industry-leading.

💬 Reviews

"SimpleTiger understood our SaaS business model immediately. No education required on metrics, buyer journey, or growth priorities. They delivered a strategy that connected organic traffic to pipeline from day one."
— Head of Marketing, Series A SaaS Clutch Verified Review
"Their GEO services helped us start appearing in ChatGPT recommendations for our category. Within 4 months, we went from zero AI mentions to consistent visibility. The ROI exceeded our paid acquisition channels."
— VP Marketing, DevTools Company Clutch Verified Review

💰 Pricing

$4,000/Month - $10,000/Month (flexible engagement terms)

🏆 8. TripleDart

Founded: 2019 | Headquarters: Bangalore, India | Team Size: 50-100 specialists

TripleDart global SaaS GEO and demand gen agency profile from Bangalore with cost-effective $5,000/mo pricing
TripleDart B2B SaaS AEO agency banner featuring India-based team of 50-100 specialists, budget-friendly GEO services, achieving top 8 of 15 ChatGPT responses for client visibility.

✅ Why Did We Choose This Agency?

TripleDart explicitly offers "Generative Engine Optimization (GEO) Services" and has published detailed content about B2B SaaS AEO, indicating genuine investment in understanding AI search rather than just adding buzzwords to service pages.

When I evaluated their approach, I found they've built specific methodology for SaaS AI visibility. Their website includes detailed guides on how AI platforms handle SaaS recommendations, what citation factors matter, and how to measure AI visibility, the kind of depth that distinguishes practitioners from rebranders.

I verified their expertise by testing their own AI visibility. They appeared in 8 of 15 ChatGPT responses for GEO-related queries, above average among agencies claiming this specialty. Their content gets cited because they're creating genuinely useful resources, not just optimized landing pages.

What caught my attention: TripleDart's India-based team offers cost advantages for SaaS companies where budget efficiency matters. Their pricing is approximately 40% lower than US-based agencies with comparable capabilities.

✅ B2B SaaS-Specific Implementation

GEO-Native Methodology

TripleDart's GEO services specifically address AI platform optimization for SaaS:

  • Citation tracking across ChatGPT, Perplexity, and Claude
  • Content optimization for conversational queries
  • Entity optimization for SaaS brand recognition
  • Integration with demand generation for revenue attribution

SaaS Demand Generation Integration

Unlike pure SEO agencies, TripleDart connects organic efforts to demand generation, important for SaaS companies where marketing accountability extends beyond traffic to pipeline and revenue.

Cost-Efficient Global Team

Their India-based team provides significant cost advantages without sacrificing quality. For SaaS companies optimizing marketing efficiency, this makes professional GEO services accessible at earlier stages.

Gap I Noticed: Timezone differences (9-12 hour gap from US) can create communication challenges. Their GEO methodology, while solid, is less established than agencies that have been doing AI optimization for longer. Some US-based companies may prefer domestic agency partners.

🏢 Notable Clients

  • B2B SaaS companies across multiple categories
  • Series A-C startups
  • Developer tools and platform companies
  • Marketing and sales technology providers

⭐ Best For

  • Cost-Conscious SaaS Companies: Companies that need professional GEO services but want to optimize marketing spend. TripleDart's pricing offers significant value.
  • SaaS Expanding AI Search Presence: Companies specifically seeking to improve visibility in ChatGPT, Perplexity, and other AI platforms, not just traditional Google optimization.
  • Companies Comfortable with Global Teams: SaaS companies already working with distributed teams who can handle timezone coordination for optimal collaboration.

❌ Less Ideal For: US-based companies requiring real-time collaboration. Enterprise SaaS needing large agency brand recognition. Companies seeking agencies with 10+ years of established track record.

💬 Reviews

"TripleDart's GEO services delivered exactly what we needed, visibility in AI search platforms where our buyers are increasingly researching. Within 3 months, we saw measurable improvement in ChatGPT citations for our category."
— VP Marketing, B2B SaaS Platform Clutch Verified Review
"The value-to-cost ratio is exceptional. We're getting sophisticated GEO strategy at a fraction of what US agencies quoted. Communication is excellent despite the timezone difference."
— Head of Growth, Series B SaaS Clutch Verified Review

💰 Pricing

$5,000/Month - $12,000/Month (flexible engagement structures)

Frequently asked questions

Everything you need to know about the product and billing.

What makes B2B SaaS AEO agencies different from traditional SEO agencies?

We've observed a fundamental difference in how B2B SaaS AEO agencies approach search optimization compared to traditional SEO firms. Traditional agencies focus exclusively on Google rankings, keyword positions, and traffic volume as their primary KPIs. They rely heavily on outdated playbooks centered around backlink acquisition and TOFU (top-of-funnel) content that generates clicks but rarely converts.

In contrast, B2B SaaS AEO agencies specialize in Answer Engine Optimization, which means getting your brand cited in AI-generated responses across ChatGPT, Perplexity, Google AI Overviews, and Gemini. We prioritize two critical strategies that traditional agencies overlook entirely:

  • Earned AEO: Getting your brand mentioned in third-party sources AI platforms frequently cite (Reddit, G2, Quora, industry publications)
  • Owned AEO: Optimizing your own content with schema markup, structured data, and Q&A formatting that AI models can easily parse and quote

The measurement approach also differs dramatically. We track share-of-voice across AI platforms, citation counts, AI-attributed pipeline, and conversion rates from LLM traffic rather than generic traffic and keyword rankings. At MaximusLabs, we've seen B2B SaaS companies achieve 6x higher conversion rates from LLM-referred traffic compared to traditional Google search, which validates this specialized focus.

How much do generative engine optimization agencies typically charge for B2B SaaS companies?

Pricing for generative engine optimization services varies significantly based on company stage, service scope, and agency positioning. From our market analysis, we've identified three primary pricing tiers:

Starter Tier ($5,000-$10,000/month): Best suited for seed-stage and pre-Series A companies. Includes 10-15 optimized content pieces monthly, basic schema markup implementation, 2-3 AI platform focus (typically ChatGPT + Google AI Overviews), and limited citation outreach. Timeline expectations: first citations in 60-90 days.

Growth Tier ($10,000-$20,000/month): Designed for Series A/B companies with established product-market fit. Delivers 20-30 content pieces monthly, comprehensive schema implementation, full AI platform coverage, active Reddit/Quora/G2 citation optimization, and dedicated account management with bi-weekly strategic calls.

Enterprise Tier ($20,000-$30,000+/month): For Series C+ and enterprise SaaS requiring 40-50+ content pieces monthly, full-stack technical optimization, custom tracking dashboards, and executive reporting.

At MaximusLabs, we recognized that these traditional tiers exclude early-stage startups, which is why we developed founder-friendly pricing starting at $1,299/month for our Basic plan. This GEO for SaaS startups approach delivers 60-70% cost savings versus traditional agency tiers while maintaining technical depth and strategic sophistication.

Which AI platforms should B2B SaaS companies prioritize for visibility optimization?

The optimal AI platform prioritization depends on your Ideal Customer Profile (ICP) and where they conduct research, but we recommend a tiered approach for most B2B SaaS companies:

Tier 1 - Must-Have Platforms:

  • Google AI Overviews: With billions of monthly queries, this should be your foundation since 70% of its citations come from top-10 organic search results. Your existing SEO work provides a head start here.
  • ChatGPT: With 800M weekly active users, it's become the primary research tool for developers and technical decision-makers. Heavily favors Reddit citations and conversational content.

Tier 2 - High-Value Platforms:

  • Perplexity: Research-focused platform attracting executive-level buyers conducting deep competitive analysis. Favors long-form authoritative content and academic sources.
  • Gemini: Google ecosystem integration means it's increasingly embedded in enterprise workflows.

Tier 3 - Emerging Platforms:

  • Claude (Anthropic): Growing adoption in enterprise contexts, particularly among technical teams.
  • Microsoft Copilot: Important for B2B audiences already in the Microsoft ecosystem.

We've developed platform-specific optimization strategies at MaximusLabs because each AI engine has unique citation patterns. For example, developers skew heavily toward ChatGPT, while C-suite executives conducting vendor evaluations prefer Perplexity's research-oriented answers. The most effective strategy optimizes for all platforms simultaneously using unified technical foundations (schema markup, structured data) with platform-specific tactical overlays.

How long does it take to see results from Answer Engine Optimization for B2B SaaS?

We set realistic expectations with our B2B SaaS clients based on extensive testing across 50+ implementations: AEO delivers faster results than traditional SEO (which requires 6-12+ months) but isn't instant magic either.

Timeline by Strategy Type:

Earned AEO (Faster Track - 60-90 days): Getting your brand mentioned in existing high-authority sources AI platforms already cite can deliver first citations within 2-3 months. This includes Reddit thread participation, G2 review optimization, Quora answers, and securing mentions in industry publications. We prioritize this approach for startups needing quick wins.

Owned AEO (Comprehensive Track - 3-6 months): Ranking your own content in AI answers takes longer as platforms need time to recognize your domain authority and topical expertise. Month 1-2 focuses on technical foundations (schema optimization, AI crawler configuration). Months 2-3 see first citations appear. Months 4-6 deliver meaningful share-of-voice and measurable pipeline impact.

Sustained Growth (6-12+ months): Compounding authority building leads to market leadership positioning where your brand becomes the default AI-cited authority in your category.

At MaximusLabs, we implement a parallel strategy combining both Earned and Owned AEO simultaneously, which accelerates results. Our ROI calculation framework helps clients track progress from first citations through attributed revenue. Any agency promising "guaranteed #1 AI rankings in 30 days" is either incompetent or dishonest - AI answer variability makes such guarantees impossible.

What tools do AEO agencies use to track citations and measure success?

Measuring Answer Engine Optimization success requires specialized tracking infrastructure beyond traditional SEO tools like SEMrush or Ahrefs. We use a combination of purpose-built AEO platforms and custom monitoring solutions:

Commercial AEO Tracking Tools:

  • Profound: Systematic monitoring of brand mentions across ChatGPT, Perplexity, and Google AI Overviews with share-of-voice benchmarking against competitors
  • Evertune: Query-based tracking running hundreds of test searches weekly to capture citation frequency and position within answers
  • Asva: AI visibility scoring with trend analysis and alert systems for declining citation performance

Custom Monitoring Infrastructure:

  • API-based querying systems: Automated testing of target keywords across multiple AI platforms 24/7
  • GA4 enhanced configuration: UTM parameter tracking and custom dimensions capturing AI-attributed traffic sources
  • Post-conversion surveys: Asking "How did you first hear about us?" to attribute pipeline to specific AI platforms

The most sophisticated approach combines quantitative tool data with qualitative analysis. We track eight core metrics: AI citation count, share-of-voice vs competitors, AI-attributed traffic, AI-attributed pipeline, brand visibility index across citation sources, conversion rate by source, answer position, and query coverage percentage.

At MaximusLabs, we provide clients with comprehensive measurement frameworks including custom dashboards visualizing citation trends, competitor benchmarking, and attributed revenue outcomes. An important insight: these monitoring tools are rapidly commoditizing, which means strategic execution matters far more than proprietary technology claims.

Should startups invest in AEO or wait until they have strong traditional SEO first?

This question reveals a common misconception about the relationship between traditional SEO and Answer Engine Optimization. The short answer: Don't wait. Start both simultaneously, but AEO actually offers faster wins for startups than traditional SEO.

Here's why AEO represents a "zero-to-one" growth channel particularly advantageous for early-stage companies:

Speed Advantage: Traditional SEO requires 6-12+ months to build domain authority, earn backlinks, and rank competitively. AEO through Earned strategies (getting cited in Reddit threads, G2 reviews, Quora answers) can deliver first citations in 60-90 days because you're leveraging existing high-authority sources rather than building authority from scratch.

Lower Competition: While established competitors dominate traditional Google search results with years of SEO investment and hundreds of ranking pages, AI citations remain relatively open territory. Early movers capture disproportionate share-of-voice before categories become saturated.

Conversion Quality: We've consistently observed that LLM-referred traffic converts 4-6x higher than traditional Google search because prospects arrive further along their buying journey - they've already eliminated alternatives through AI-powered research.

The strategic approach we recommend at MaximusLabs is integrated optimization: technical implementations like schema markup and E-E-A-T signals benefit both traditional SEO and AEO simultaneously. Your investment compounds across channels rather than requiring separate budgets. For SaaS startups specifically, focus initial efforts on BOFU content and citation optimization while building traditional SEO foundations in parallel.

How do AEO agencies optimize for Reddit and other user-generated content platforms?

Reddit optimization represents one of the most critical and misunderstood components of Answer Engine Optimization. ChatGPT heavily favors Reddit citations, particularly for product recommendations, technical troubleshooting, and peer comparisons, making it mission-critical for B2B SaaS visibility.

Our Three-Pillar Reddit Strategy:

1. Authentic Community Participation (Not Spam):
We identify relevant subreddits where your ICP actively discusses problems your product solves (r/SaaS, r/Entrepreneur, r/DevOps, vertical-specific communities). The key is providing genuine value - answering questions, sharing insights, and contributing to discussions without promotional intent. AI models detect and penalize obvious spam or self-promotion.

2. Existing Mention Optimization:
Most B2B SaaS companies are already mentioned in Reddit threads - they just don't know it. We systematically find these existing discussions and add thoughtful follow-up responses that provide additional context, use cases, and balanced perspectives. This optimizes existing high-authority threads AI platforms already crawl regularly.

3. Relationship Building with Moderators:
Strategic relationships with subreddit moderators and power users create opportunities for AMA (Ask Me Anything) sessions, valuable flair designations, and sidebar mentions - all high-authority signals AI platforms weight heavily.

Beyond Reddit - UGC Platform Ecosystem:
The same principles apply to Quora (expertise-driven answers), G2 and Capterra (review optimization), industry-specific forums, and niche communities. We integrate this into our comprehensive GEO strategy framework at MaximusLabs, treating UGC optimization as foundational to Search Everywhere Optimization rather than a tactical afterthought.

What are the biggest mistakes B2B SaaS companies make when implementing AEO?

Through our work with 50+ B2B SaaS companies, we've identified seven critical mistakes that sabotage Answer Engine Optimization efforts:

1. Treating AEO as Separate from Traditional SEO: The most effective approach integrates both. Schema markup, E-E-A-T signals, and technical excellence benefit traditional and AI search simultaneously. Siloed strategies waste resources and miss compounding benefits.

2. Focusing Only on Owned Content (Ignoring Earned AEO): Many companies optimize their website extensively while neglecting Reddit, G2, Quora, and industry publications - the exact sources ChatGPT and Perplexity cite most frequently. Earned AEO often delivers faster results than owned content ranking.

3. Using Generic "AI SEO" Agencies Without Platform-Specific Expertise: Agencies claiming they "do AI SEO" without demonstrating differentiated strategies for ChatGPT vs. Perplexity vs. Google AI Overviews typically deliver suboptimal results. Each platform has unique citation patterns requiring tailored approaches.

4. Blocking AI Crawlers (GPTbot, PerplexityBot): Some companies mistakenly block AI crawlers in robots.txt, thinking they're protecting content. This guarantees invisibility in AI answers while competitors dominate citations.

5. Prioritizing TOFU Content Over BOFU: Traditional SEO's emphasis on top-of-funnel traffic generation doesn't translate well to AEO. AI platforms favor detailed, conversion-focused content answering specific buying questions.

6. No Measurement Infrastructure: Optimizing without proper tracking tools (Profound, Evertune, custom monitoring) means flying blind - unable to determine what's working or optimize performance.

7. Expecting Instant Results or Guaranteed Rankings: Any agency promising "#1 rankings in ChatGPT within 30 days" demonstrates either incompetence or dishonesty.

We've documented these and other common GEO failures and lessons learned to help B2B SaaS companies avoid expensive mistakes and accelerate their path to AI visibility success.