These Terms of Service ("Terms") constitute a legally binding agreement between MaximusLabs AI, a company incorporated under the laws of India with its principal place of business at No 132/1, 24th Main Road, Kaveri Nagar, Kurubarahalli, Bengaluru 560086, India ("Maximus Labs," "MaximusLabs," "we," "us," "our," or the "Agency"), and you, the user ("you," "your," "User," "Visitor," or "Client," as applicable), governing your access to and use of the website maximuslabs.ai, the Clients Dashboard at clients.maximuslabs.ai, all subdomains, APIs, content, services, integrations, and any associated offerings (collectively, the "Services").
Maximus Labs is a full-stack AI growth marketing agency specializing in Revenue-focused Answer Engine Optimization (RAEO) and Revenue-focused Generative Engine Optimization (R-GEO), turning AI search platforms including Google, ChatGPT, Perplexity, Gemini, and Claude into revenue engines for our clients. By accessing the website, contacting us, signing a Master Service Agreement, using the Clients Dashboard, or otherwise engaging with any part of the Services, you acknowledge that you have read, understood, and agreed to be bound by these Terms, the Privacy Policy, and any applicable signed Master Service Agreement ("MSA") between you and Maximus Labs.
If you are entering into these Terms on behalf of a company or other legal entity, you represent and warrant that you are duly authorized to bind that entity and that the entity agrees to these Terms. If you do not agree, you must not use the Services.
2.1 "Client" means any business entity that has executed an MSA, SOW, or equivalent order form with Maximus Labs and is in an active, paid engagement.
2.2 "Visitor" means any person or entity accessing the public portions of maximuslabs.ai without an active client engagement.
2.3 "Services" means all offerings described in Section 3, including agency services, the Clients Dashboard, content delivered, and the website itself.
2.4 "Clients Dashboard" or "Dashboard" means the client portal at clients.maximuslabs.ai providing Google OAuth integrations, CMS integrations, and data visualization.
2.5 "Deliverables" means all reports, strategies, recommendations, content articles, landing pages, research, and other materials created by Maximus Labs for a Client under the MSA.
2.6 "Confidential Information" has the meaning given in the MSA and includes any proprietary or confidential information disclosed by either party, including business strategies, client lists, pricing, technical data, analytics, and marketing plans.
2.7 "MSA" means the Master Service Agreement (including Schedules A and B) signed between a Client and Maximus Labs.
2.8 "Intellectual Property" means all patents, trademarks, copyrights, trade secrets, know-how, methodologies, tools, software, frameworks (including RAEO, R-GEO, Founder's Voice, Trust-First Optimization, and Hub-and-Spoke architecture), and other proprietary rights.
Maximus Labs provides SEO/GEO services including, but not limited to, comprehensive SEO/GEO strategy development, keyword research and analysis, on-page optimization, technical audits and implementations, off-page activities including link building and digital PR, AI-powered optimizations, monthly performance reporting, consulting, competitor analysis, and revenue-focused content production across BOFU, MOFU, master articles, listicles, comparison pages, and landing pages. The exact scope for any Client is defined in Schedule A of the MSA.
Unless specifically agreed in writing, the following are excluded from all engagements: paid advertising management, website design or development beyond SEO/GEO-related modifications, content writing (unless specified in Schedule A), social media management, email marketing, legal compliance beyond SEO/GEO best practices, third-party tool subscriptions or licensing fees, translation services, and website CMS management.
The Clients Dashboard is a proprietary portal made available to active Clients providing (a) Google OAuth authentication for Google Search Console and Google Analytics read-only access, (b) CMS integration through the [email protected] email alias invited into the Client's CMS or through Client-issued API credentials, (c) visualization of Client-authorized performance data in custom graphs and reports, (d) delivery tracking of content articles pushed as drafts (never auto-published) into the Client's CMS or staging environment, and (e) such additional features as Maximus Labs may launch from time to time.
The maximuslabs.ai website is an informational and marketing property. Visitors may read blog content, submit contact forms, book discovery calls, download gated resources, and subscribe to newsletters subject to these Terms and the Privacy Policy.
The Services are intended exclusively for business users aged 18 or older acting in a business capacity. The Services are not intended for, marketed to, or designed for consumers, minors, or personal/household use. You represent and warrant that you meet these eligibility criteria and that you and your organization are not located in, or ordinarily resident of, any jurisdiction subject to comprehensive trade sanctions by India, the United Nations, the United States, the European Union, or the United Kingdom.
For active Clients, these Terms supplement the executed MSA. In the event of conflict between these Terms and the MSA, the MSA prevails with respect to commercial scope, fees, payment terms, deliverables, liability caps, termination, and dispute resolution, and these Terms prevail with respect to the public website, Clients Dashboard software functionality, Google OAuth integrations, and privacy practices. For Visitors without an MSA, these Terms alone govern website use.
To access the Clients Dashboard, you must be invited by Maximus Labs or accept an invitation issued by a Client administrator. You agree to provide accurate, current, and complete information and to keep it updated.
You are solely responsible for safeguarding your credentials, OAuth tokens, API keys, and multi-factor authentication devices, for preventing unauthorized access to your account, and for all activity that occurs under your account. You must promptly notify us at [email protected] of any suspected unauthorized access or security incident.
Each Authorized User must access the Dashboard through a uniquely-assigned account. Credential sharing is prohibited. The Client is responsible for the actions of all Authorized Users it invites.
When you connect a Google account to the Clients Dashboard, Maximus Labs requests the following OAuth scopes, all read-only:
https://www.googleapis.com/auth/webmasters.readonly — to read Search Console properties, queries, impressions, clicks, CTR, and average position datahttps://www.googleapis.com/auth/analytics.readonly — to read Google Analytics accounts, properties, views, sessions, users, events, conversions, and traffic source reportsopenid, email, profile — to authenticate and identify the userMaximus Labs does not request, and will not use, any write, modify, or delete scopes on Google user data.
Maximus Labs' use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Specifically, we will not sell Google user data, we will not use Google user data to serve advertising (including retargeting or personalized advertising), we will not use Google user data to train generalized or third-party artificial intelligence or machine learning models, and we will not transfer Google user data except (i) as necessary to provide or improve the Services to the authenticated user, (ii) to comply with applicable law or valid legal process, or (iii) as part of a merger, acquisition, or sale of assets, with user notice.
By granting OAuth consent, you expressly authorize Maximus Labs to access, retrieve, cache, and process the data covered by the requested scopes solely to deliver the Dashboard features and the services described in your MSA. You represent and warrant that you own, control, or are otherwise authorized to grant access to the Google accounts and properties you connect.
You may revoke Maximus Labs' access at any time via in-Dashboard controls or at https://myaccount.google.com/permissions. Following revocation or engagement termination, Maximus Labs will purge cached Google user data and related tokens within thirty (30) days, subject to backup overwrite schedules.
Clients provide Maximus Labs access to their CMS through one or more of: (a) inviting [email protected] as a user in the Client's CMS, (b) issuing API credentials for programmatic access, or (c) providing staging-environment API endpoints for article publishing.
Maximus Labs saves all content pushed into a Client's CMS as drafts only. Maximus Labs does not publish content live to production without explicit Client review and approval. Clients retain sole control over publication timing and are responsible for any content that goes live.
Client-issued credentials are stored encrypted at rest, accessed on a least-privilege basis, and purged within thirty (30) days of engagement termination or written request.
Client fees are specified in Schedule B of the applicable MSA and may include monthly retainer fees, project-based fees, performance-based bonuses, and additional service fees for out-of-scope work.
Monthly retainer fees are due in advance between the 1st and 5th of each month. Project fees are due 50% upon commencement and 50% upon completion, or as specified in Schedule B. Additional service fees are due within 30 days of invoice.
All fees are quoted in USD and payable to the HDFC Bank account designated in the MSA. The Client is responsible for all applicable taxes, duties, and government fees.
Late payments incur a penalty of 2% per month on the outstanding balance. Services may be suspended after 15 days of non-payment, and the engagement may be terminated after 30 days of non-payment.
Fees are non-refundable except in cases of material breach by Maximus Labs, in which case refunds will be prorated based on services rendered.
You agree that you will not, and will not permit any third party to:
Maximus Labs may investigate violations, suspend or terminate access without prior notice where necessary to protect the Services or other users, and cooperate with law enforcement.
The Services, including all software, code, databases, interfaces, proprietary algorithms, citation-tracking logic, internal tooling, templates, designs, trademarks (including the unregistered common-law marks "MaximusLabs," "MaximusLabs AI," "RAEO," "R-GEO," "Founder's Voice," and "Trust-First Optimization"), and all frameworks and methodologies, are and will remain the exclusive property of Maximus Labs and its licensors. No license is granted except as expressly set out in these Terms or the MSA.
Upon full payment of all fees, the Client will own the Deliverables created specifically for the Client. Maximus Labs retains the right to use general methodologies, techniques, and know-how developed during the provision of Services.
Maximus Labs grants the Client a non-exclusive, non-transferable license to use any proprietary tools or software provided during the term of the MSA, which license terminates upon expiration or termination of the MSA.
You grant Maximus Labs a worldwide, non-exclusive, royalty-free, sublicensable license to host, process, transmit, display, and analyze Client Content, founder interviews, brand assets, Google API data, and CMS content solely as necessary to operate the Services and deliver obligations under the MSA.
Blog posts, case studies, and other content published on maximuslabs.ai are copyrighted works of Maximus Labs. Personal or educational use with clear attribution is permitted. Commercial reuse, republication, scraping, and AI-model training are prohibited without prior written consent.
Any Feedback you provide becomes the property of Maximus Labs under a perpetual, irrevocable, worldwide, royalty-free, fully paid-up license to use without attribution or compensation.
Maximus Labs may collect and analyze aggregated, de-identified usage and performance data to operate, secure, and improve the Services.
Both parties agree to maintain strict confidentiality regarding all Confidential Information received from the other, to use it only to perform under these Terms and the MSA, and to protect it with at least reasonable care. This obligation survives termination indefinitely.
Each Client acknowledges and accepts that Maximus Labs maintains an active client portfolio spanning multiple market verticals, that the specialized nature of SEO/GEO services results in service delivery across potentially overlapping competitive landscapes, and that the Client's engagement shall not give rise to any expectation of market exclusivity. Fees are calculated on a non-exclusive basis. Maximus Labs retains full and unrestricted discretion with respect to Permitted Third-Party Engagements, including engagements with entities in direct or indirect competition with the Client, subject to the confidentiality obligations in Section 12. Any Engagement Exclusivity requires a separately executed Market Exclusivity Addendum with additional monetary consideration; the absence of such Addendum is conclusive evidence that no exclusivity exists.
Maximus Labs commits to (a) implementing reasonable information barrier protocols to prevent cross-utilization of Confidential Information between client engagements, (b) maintaining strict confidentiality regardless of third-party engagements, and (c) not using any Client's Confidential Information to directly benefit any third party.
Maximus Labs may identify Clients by name and logo on the maximuslabs.ai website, in marketing materials, investor updates, proposals, and decks. Logo usage is an auto opt-in component of the engagement and reflects standard agency practice; opt-out is available only by separate written agreement between the parties. Detailed case studies containing specific performance metrics (such as citation rates, traffic growth, or revenue figures) will be published only with the relevant Client's prior written approval of the specific case-study content.
Clients agree to provide (a) timely access to websites, analytics accounts, Google Search Console, Google Analytics, and CMS systems, (b) required information, content, founder interviews, and brand materials, (c) prompt feedback and approvals to avoid delays, and (d) a designated point of contact for communications. Clients warrant that their website and business practices comply with applicable laws and that all materials provided are free from legal complications. Clients will implement recommended changes within reasonable timeframes and will notify Maximus Labs of any technical constraints.
Maximus Labs will perform all Services in a professional manner consistent with industry standards and best practices, provide regular reports on SEO/GEO performance as specified in Schedule A, maintain regular communication, and respond to Client inquiries within two (2) business days. Maximus Labs may engage subcontractors to perform Services but remains fully responsible for their performance and compliance with these Terms and the MSA.
Maximus Labs will use best efforts to achieve engagement objectives but cannot and does not guarantee specific rankings, traffic levels, citation rates, AI visibility, conversion rates, or business outcomes. Maximus Labs is not responsible for changes in search engine algorithms, AI engine behaviors, third-party platform policies, or ranking/citation factors that may affect Client performance. Proof points, case studies, and testimonials describe prior results and do not constitute promises of similar results for any other Client.
Maximus Labs will use commercially reasonable efforts to make the Clients Dashboard available 24/7, subject to scheduled maintenance, emergency maintenance, Google API outages and rate limits, third-party infrastructure failures, and force majeure. No specific uptime percentage is publicly guaranteed. Features designated "Beta," "Preview," or "Experimental" are provided as-is, may change or be withdrawn at any time, and may produce incomplete or inconsistent results.
The Services integrate with third-party providers, including Google (Search Console, Analytics, OAuth), Render (hosting), Cloudflare (DNS and security), Client CMS platforms, and various AI and analytics providers. Your use of such third-party services is subject to their own terms and policies, for which Maximus Labs is not responsible.
For Clients, the MSA governs the engagement term — initially six (6) months from the Effective Date of the MSA, then continuing month-to-month unless either party provides written notice of non-renewal at least 30 days prior to the end of the then-current term. For Visitors, these Terms apply whenever you access the website.
After the initial six-month term, either party may terminate with 30 days' written notice. Either party may terminate immediately upon written notice if the other materially breaches and fails to cure within 15 days, becomes insolvent or bankrupt, or fails to make payment within 30 days of the due date.
The Client will pay all fees for Services performed up until the termination date within 7 calendar days of termination. Each party will return or destroy the other's Confidential Information. All licenses granted terminate. OAuth tokens and cached Google user data, CMS credentials, and Dashboard data will be purged within 30 days, subject to backup overwrite schedules. Obligations regarding confidentiality, IP, liability, indemnification, and dispute resolution survive.
THE SERVICES, INCLUDING ALL CONTENT, DATA, REPORTS, AND DELIVERABLES, ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. MAXIMUS LABS DISCLAIMS ALL IMPLIED WARRANTIES INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. MAXIMUS LABS DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY OUTCOMES WILL RESULT FROM USE OF THE SERVICES.
To the maximum extent permitted by law, Maximus Labs' total aggregate liability under these Terms and the MSA will not exceed the total fees paid by the Client in the 12 months preceding the claim. Neither party will be liable for indirect, special, incidental, consequential, or punitive damages, including lost profits or revenue. Nothing in these Terms excludes liability for death, personal injury, fraud, or fraudulent misrepresentation.
The Client agrees to indemnify and hold harmless Maximus Labs from any claims, damages, or expenses arising from (a) the Client's breach of these Terms or the MSA, (b) misuse of Services or Deliverables, (c) violation of laws or any third-party rights, (d) inaccurate or misleading information provided by the Client, or (e) any act of fraud, willful misconduct, or gross negligence. Maximus Labs agrees to indemnify the Client against claims arising from Maximus Labs' fraud, gross negligence, or willful misconduct in performing the Services.
Neither party will be liable for delays or failure to perform due to causes beyond their reasonable control, including natural disasters, wars, terrorist attacks, government actions, pandemics, internet outages, or search engine policy changes. The affected party will promptly notify the other and use reasonable efforts to mitigate.
These Terms are governed by the laws of India, without regard to conflict-of-laws principles. The parties submit to the exclusive jurisdiction of the courts of Bengaluru, India. Before pursuing litigation, the parties agree to attempt resolution through good-faith negotiations for 30 days, followed by mediation if necessary. The prevailing party in any legal proceeding is entitled to recover reasonable attorney fees and costs.
During the term and for 12 months thereafter, neither party will solicit the other's employees or contractors without prior written consent.
Entire Agreement. These Terms, together with the Privacy Policy and any signed MSA and its Schedules, constitute the complete agreement between the parties.
Amendments. Maximus Labs may update these Terms by posting an updated version with a new "Last Updated" date. Material changes will be communicated via email or in-Dashboard notice with 30 days' advance notice. Continued use after the effective date constitutes acceptance.
Assignment. Neither party may assign these Terms without the other's written consent, except that Maximus Labs may assign to affiliates or in connection with a merger or sale of business.
Severability. If any provision is found invalid or unenforceable, the remainder remains in full force and effect.
Notices. Notices to Maximus Labs must be sent to [email protected] and to the registered address. Notices to Clients will be sent to the email associated with the account. Notices are deemed received when delivered personally, by confirmed email, or three days after certified mail.
Independent Contractors. Maximus Labs is an independent contractor; these Terms do not create a partnership, joint venture, or employment relationship.
Electronic Signatures. These Terms may be executed electronically and in counterparts.
Export Controls. You agree to comply with all applicable export control and sanctions laws.
Headings. Section headings are for convenience only and do not affect interpretation.