Resources · Platform guides
Guides to every AI engine
Each AI engine picks its answers differently. These guides explain how each one works, what it trusts, and what we have seen move it.
- ChatGPTChatGPT SEO guideHow ChatGPT chooses which brands to name, and how to become one of them.Read the guide
- PerplexityPerplexity SEO guideHow Perplexity picks its sources, and the strategies that earn a citation.Read the guide
- GoogleGemini & AI Mode guideHow to show up in Google AI Mode and AI Overviews, not just the blue links.Read the guide
- FoundationsTechnical SEO guideFrom clicks to citations: the technical groundwork every AI engine depends on.Read the guide
- FundamentalsAI Search 101How AI search works, from first principles, for teams new to GEO and AEO.Start learning
- AnswersAI search FAQsShort, direct answers to the questions founders ask us most about AI search.Read the FAQs
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We work across every engine at once, starting with how AI describes your brand today.