Reports impressions, clicks, queries, pages, and average position from first-party search data.
Bing Webmaster Tools
Microsoft’s first-party search diagnostics, indexing, and AI performance reporting.
What is Bing Webmaster Tools?
Bing Webmaster Tools is a first-party search performance platform built to inspect how a search engine crawls, indexes, and surfaces a site. Microsoft's first-party Bing search performance tool, now including a Copilot/Bing AI citation report (added Feb 2026) In practical use, the product brings together search performance reporting, index coverage, and url inspection so a team can move from raw signals to a clearer decision without stitching together an ad hoc spreadsheet workflow. It is most useful when the team defines the audience, market, and reporting question before collecting data. MaximusLabs evaluates the product on the job it is designed to do—not on the number of features in its menu—and checks pricing against the official source linked below.
Who is Bing Webmaster Tools for?
Best for every verified website owner, with especially high value for SEO, engineering, analytics, and content teams.
Key features
Shows indexed pages and the reasons other URLs were excluded or blocked.
Provides a page-level view of discovery, crawl, indexing, and enhancement status.
Lets site owners submit and monitor XML sitemaps.
Highlights important crawl, indexing, security, or enhancement problems.
Supports downstream analysis in spreadsheets, BI tools, or custom applications.
Benefits and trade-offs
Where Bing Webmaster Tools is strongest
- Authoritative first-party data
- Free for verified site owners
- Essential baseline for technical search diagnostics
What to validate first
- Reporting is scoped to the provider’s own search ecosystem
- Aggregated data can require an external warehouse or specialist tool for deeper analysis
How complete is the evidence for Bing Webmaster Tools?
A weighted source audit of feature traceability, pricing evidence, decision-support depth, source breadth, and recency. It is not a product-quality score.
Bing Webmaster Tools evidence coverage
This score measures how much of the profile is supported by traceable and recent evidence. It does not rate product quality, predict results, or mean that a higher-scoring tool is the better choice.
Partial evidence coverage. The profile earned 67 of 100 available evidence points across the weighted rubric below.
Capabilities are described and checked against the official product surface. Claim-level citations and an official intro video are missing, so this dimension cannot receive full credit.
30% of total score1 of 1 plans link to a source, 1 use a plan-specific or permanent-free source, and 0 have a separately recorded corroboration link. A 100% score requires all three.
25% of total scoreThe profile includes buyer guidance, trade-offs, alternatives, and FAQs, but receives no independent-evidence points because no third-party research source is linked.
25% of total score2 traceable sources recorded; profile and pricing checks lose points as they age.
20% of total scoreOpen the exact product, pricing, and publisher-owned video pages used by this profile.
Bing Webmaster Tools pricing
Free, paid, usage-based, and enterprise options are shown separately. Prices can vary by billing term, currency, usage, and region.
Best for: Sites targeting Bing and Copilot discovery
- Search performance
- URL inspection and IndexNow
- Site scans and AI performance
Setup and onboarding
Start with one real workflow
Verify domain ownership, submit a sitemap, and confirm important page templates are indexable. Data accumulates over time; connect the API or an export workflow when the native reports become limiting.
Best Bing Webmaster Tools alternatives
Choose Google Search Console if its limits, workflow, or specialist focus fit your team better than Bing Webmaster Tools.
Choose SEOTesting if its limits, workflow, or specialist focus fit your team better than Bing Webmaster Tools.
Choose DataForSEO if its limits, workflow, or specialist focus fit your team better than Bing Webmaster Tools.
Frequently asked questions
What is Bing Webmaster Tools?
Bing Webmaster Tools is a first-party search performance platform built to inspect how a search engine crawls, indexes, and surfaces a site. Microsoft's first-party Bing search performance tool, now including a Copilot/Bing AI citation report (added Feb 2026) In practical use, the product brings together search performance reporting, index coverage, and url inspection so a team can move from raw signals to a clearer decision without stitching together an ad hoc spreadsheet workflow. It is most useful when the team defines the audience, market, and reporting question before collecting data. MaximusLabs evaluates the product on the job it is designed to do—not on the number of features in its menu—and checks pricing against the official source linked below.
Who is Bing Webmaster Tools best for?
Best for every verified website owner, with especially high value for SEO, engineering, analytics, and content teams.
Does Bing Webmaster Tools have a free plan?
Bing Webmaster Tools has a permanent free plan or free utility tier. Review the limits in the pricing cards above.
How much does Bing Webmaster Tools cost?
The product is free or uses custom pricing. Confirm current terms on the official page.
How do you set up Bing Webmaster Tools?
Verify domain ownership, submit a sitemap, and confirm important page templates are indexable. Data accumulates over time; connect the API or an export workflow when the native reports become limiting.
What should I check before choosing Bing Webmaster Tools?
Validate engine, region, project, user, and usage limits against your real workflow. The main trade-offs are: Reporting is scoped to the provider’s own search ecosystem; Aggregated data can require an external warehouse or specialist tool for deeper analysis.
Switched our reporting to this for tracking ChatGPT mentions. The per-engine breakdown is what sold my team.
Solid value for mid-market clients. I do wish the white-label support was actually confirmed though.
Demo comments (local only). Production comments require sign-in wiring.