Topic and SERP researchVerified
Analyzes competing pages and the entities, questions, and subtopics they cover.
F
GEO/AEO Content Optimization
Frase
Research, draft, optimize, publish, and refresh content for SEO and GEO.
Product overview
What is Frase?
Frase is a SEO and GEO content optimization platform built to research topics, improve coverage, and make content more useful to both search engines and answer engines. Budget content brief/optimization tool now including dual SEO+GEO scoring and 8-platform AI search tracking In practical use, the product brings together topic and serp research, content scoring, and optimization guidance so a team can move from raw signals to a clearer decision without stitching together an ad hoc spreadsheet workflow. It is most useful when the team defines the audience, market, and reporting question before collecting data. MaximusLabs evaluates the product on the job it is designed to do—not on the number of features in its menu—and checks pricing against the official source linked below.
Topic and SERP researchContent scoringOptimization guidanceBrief generationContent inventoryAI-search support
Best fit
Who is Frase for?
Best for content strategists, SEO editors, writers, and agencies producing or refreshing search-led content at a consistent volume.
Capabilities
Key features
Content scoringVerified
Scores a draft or live page against a topic model and practical coverage targets.
Optimization guidanceVerified
Suggests missing concepts, sections, and supporting questions while writers edit.
Brief generationVerified
Turns research into a structured, shareable content brief.
Content inventoryVerified
Audits existing pages to identify decay, gaps, cannibalization, or refresh opportunities.
AI-search supportVerified
Adds GEO scoring, prompt tracking, citation context, or AI-search guidance where available.
Decision support
Benefits and trade-offs
Where Frase is strongest
- Makes research and editorial guidance repeatable
- Helps teams improve existing content as well as new drafts
- Creates a shared optimization standard for writers and editors
What to validate first
- Scores are guidance, not a guarantee of rankings or citations
- Over-optimizing to a checklist can reduce clarity and originality
MaximusLabs analysis
How complete is the evidence for Frase?
A weighted source audit of feature traceability, pricing evidence, decision-support depth, source breadth, and recency. It is not a product-quality score.
Evidence audit
Deterministic source auditFrase evidence coverage
This score measures how much of the profile is supported by traceable and recent evidence. It does not rate product quality, predict results, or mean that a higher-scoring tool is the better choice.
73%evidence coverage
Good evidence coverage. The profile earned 73 of 100 available evidence points across the weighted rubric below.
It means: more claims can be checked from recorded sources.It does not mean: Frase is 73% good or best in its category.
Feature evidence75%
Capabilities are described and checked against official product and publisher-owned video sources. Claim-level citations are not recorded yet, so this dimension is capped at 75%.
30% of total scorePricing evidence90%
4 of 4 plans link to a source, 4 use a plan-specific or permanent-free source, and 0 have a separately recorded corroboration link. A 100% score requires all three.
25% of total scoreDecision-support depth55%
The profile includes buyer guidance, trade-offs, alternatives, and FAQs, but receives no independent-evidence points because no third-party research source is linked.
25% of total scoreSource breadth and recency70%
3 traceable sources recorded; profile and pricing checks lose points as they age.
20% of total scoreRecorded sources
Open the exact product, pricing, and publisher-owned video pages used by this profile.
Method: Deterministic MaximusLabs evidence audit. Weights: feature evidence 30%, pricing evidence 25%, decision-support depth 25%, and source breadth plus recency 20%. Missing claim-level or independent citations reduce the score. This is not a product-quality rating and not a live AI-engine recommendation measurement.
Plans and inclusions
Checked August 4, 2026Frase pricing
Free, paid, usage-based, and enterprise options are shown separately. Prices can vary by billing term, currency, usage, and region.
Scroll to compare every plan
Starter
$49/mo or $39/mo yearly
Best for: Solos and single-site teams
- 10 articles and 50 audit pages/month
- 1 seat and 1 site
- SEO, GEO, and AI visibility
Professional
$129/mo or $103/mo yearly
Best for: In-house content teams
- 40 articles and 250 audit pages/month
- 3 seats and 5 sites
- Content calendar and crawler monitoring
Scale
$299/mo or $239/mo yearly
Best for: Agencies and multi-site brands
- 100 articles and 1,000 audit pages/month
- 5 seats and 10 domains
- Client reports and broader AI coverage
Enterprise
Custom
Best for: White-label and governed deployments
- SSO and SAML
- White-label portal
- Custom limits and SLA
Implementation
Setup and onboarding
01
Start with one real workflow
Create a project, connect or import the content inventory, and test the scoring workflow on an existing priority page. Define editorial rules before scaling so recommendations support the brand voice instead of replacing judgment.
Compare before buying
Best Frase alternatives
S
Surfer SEODirect alternative
Choose Surfer SEO if its limits, workflow, or specialist focus fit your team better than Frase.
Evidence coverage 68%
NNeuronWriterDirect alternative
Choose NeuronWriter if its limits, workflow, or specialist focus fit your team better than Frase.
Evidence coverage 73%
CClearscopeDirect alternative
Choose Clearscope if its limits, workflow, or specialist focus fit your team better than Frase.
Evidence coverage 73%
MMarketMuseLower-cost option
Choose MarketMuse if a permanent free starting point matters more than matching every Frase workflow.
Evidence coverage 73%
Plain answers
Frequently asked questions
What is Frase?
Frase is a SEO and GEO content optimization platform built to research topics, improve coverage, and make content more useful to both search engines and answer engines. Budget content brief/optimization tool now including dual SEO+GEO scoring and 8-platform AI search tracking In practical use, the product brings together topic and serp research, content scoring, and optimization guidance so a team can move from raw signals to a clearer decision without stitching together an ad hoc spreadsheet workflow. It is most useful when the team defines the audience, market, and reporting question before collecting data. MaximusLabs evaluates the product on the job it is designed to do—not on the number of features in its menu—and checks pricing against the official source linked below.
Who is Frase best for?
Best for content strategists, SEO editors, writers, and agencies producing or refreshing search-led content at a consistent volume.
Does Frase have a free plan?
Frase does not currently advertise a permanent free plan. A time-limited trial is available.
How much does Frase cost?
The first paid option shown in the official inventory is Starter at $49/mo or $39/mo yearly. Pricing was checked on 2026-08-04; confirm the live page before purchase.
How do you set up Frase?
Create a project, connect or import the content inventory, and test the scoring workflow on an existing priority page. Define editorial rules before scaling so recommendations support the brand voice instead of replacing judgment.
What should I check before choosing Frase?
Validate engine, region, project, user, and usage limits against your real workflow. The main trade-offs are: Scores are guidance, not a guarantee of rankings or citations; Over-optimizing to a checklist can reduce clarity and originality.
Community notes
Switched our reporting to this for tracking ChatGPT mentions. The per-engine breakdown is what sold my team.
Solid value for mid-market clients. I do wish the white-label support was actually confirmed though.
Demo comments (local only). Production comments require sign-in wiring.